Category Archives: Featured

Legal Weed Ads Have Little Influence on Cannabis Consumption, Says Public Health Study

A study funded by the federal government found that marijuana advertisements in Oregon, seen by residents of every demographic, have little effect on cannabis use.

Lead photo via Twitter user Dewey Farms

As legal cannabis continues to make headway integrating into society’s mainstream, industry entrepreneurs and regulators in 420-friendly states have had to switch gears, turning their collective attention away from public smoking arrests and small-time dealing, to the bureaucratic red tape wrapped around issues like licensingpesticide testing, and driver safety. As part of that shift from criminal concerns to administrative action, new studies from every corner of the legal weed world have finally been able to shine some quantitative insights into what’s happening on the ground with the previously outlawed plant.

In a study published in the American Journal of Public Health, researchers from the Oregon Health Authority sussed out the facts behind one of the green rush’s most controversial topics: advertising. Using federal funds from the National Institute on Drug Abuse, public health officials surveyed over 4,000 Oregonians about their exposure to cannabis advertisements in the first year after legal sales started, and found that while danks ads were plenty prevalent across the state, the commercial pushes didn’t necessarily influence residents to pick up the pipe.

Like alcohol and tobacco before it, the cannabis industry has had plenty of detractors, arguing that billboards with pictures of big fluffy buds or edibles shaped like brownies might attract children to the drug, or spread the wrong idea about a substance that, in some states, is legal strictly for medical use. Unlike big tobacco or the liquor industry, who used characters like Joe Camel and advertised flavored malt liquor for years before strict legislation was enacted to corral the image of those deadly products, the cannabis industry has not had that same benefit of ignorance, with local and state officials challenging legal weed ads in states like California and Washington soon after legalization.

According to the research from Oregon public health experts, a little over half of all respondents said they encountered legal weed advertisements during fall of 2015 and spring of 2016, with those numbers breaking along the same halfway mark across all of the study’s demographically-sorted gender, race, and age cohorts; yet their exposure didn’t make them more likely to pick up some pot.

Even when it came to cannabis teetotalers, slightly more than 50% of sober Oregonians say they recall seeing cannabis ads during that same period, suggesting that a dispensary billboard might not have the same influence as anti-cannabis advocates have claimed in persuading non-users to give the plant a try.

“Most adults reported exposure to marijuana advertising following the start of retail marijuana sales in Oregon,” the report concludes. “People who do not use marijuana and those aged 18 to 24 years were as exposed to advertising as other groups.” Even areas with higher quanities of cannabis ads didn’t experience changes in use.

In addition to the findings about commercial advertising exposure, the study looked at exposure to “marijuana health risk messages,” with the state’s required point-of-sale warnings about cannabis use during pregnancy, child safety precautions, and DUI warnings representing a vast majority of those engagements.

In line with the Surgeon General’s warning on tobacco advertisements and the “please enjoy responsibly” tagline that accompanies every beer and liquor commercial, cannabis companies have already started getting in front of the touchy subject of public presence, with California cannabusiness Organa Brands teaming up with a local SoCal airport to put cannabis safety ads in the TSA security trays, reminding residents and tourists alike to “Leave it in California.”

Even with the Oregon study representing a significant piece of evidence in the argument that public legal weed advertising does not cause the reefer madness some politicians expected, the issue of cannabis commercials is far from resolved.

With more brands entering the ruthlessly competitive green rush every day, cannabis companies are faced with an interesting challenge: to both differentiate their brand from so many others, while simultaneously trying their best to meet even de-facto standards of accepted public imagery for the controversial product. But with the federal prohibition on pot still standing, states will need to continue developing their own standards for the acceptable marketing of marijuana.

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How Bitcoin’s Technology Could Help Regulate Marijuana Sales

IBM suggests the blockchain idea to regulate and track marijuana sales from seed to smoker.
Bitcoin’s technology could help regulate marijuana sales by using a “blockchain” to track marijuana sales. Blockchain technology provides a way for all transactions to be transparent and safe from corruption. The suggestion was made to Canada by the multinational technology company based out of New York: IBM.

How Can a Blockchain Help?

Canada is planning to begin legalizing the sale of cannabis by July of next year. The regulation of distribution is to be handled at the province level, like with cigarettes and alcohol. As a result, the government of British Columbia was open to suggestions on how to regulate their cannabis sales.

That’s when IBM suggested bitcoin’s technology could help regulate marijuana sales for the British Columbian government.

IBM was also at the forefront of Walmart’s experimental blockchain. Walmart has been using a Blockchain to track how pigs from China are moved through the supply chain before reaching consumers. The hope is that the data will help companies track and reduce food spoilage to reduce disease outbreaks.

The tech company’s four-page submission to the British Columbia government plans to track cannabis sales as they move from seed to farm to distributor to consumer.

IBM submission said Blockchain’s “relevance to regulating cannabis is similar to its many chain of custody applications in areas such as pharmaceutical distribution and food chains. The core to those supply chains is the same, assuring health and safety of consumers, preventing fraud and counterfeiting while creating a foundation of transparency upon which to base regulation.”

With all transactions accounted for, the blockchain could help make sure no cannabis ends up in the hands of any minors. It could also ensure all taxes are collected, preventing any side sales to the black market.

Consumers would benefit from the knowledge of where their product originated from. In places with legal cannabis that lack regulations, companies are free to make claims that are untrue.

Final Hit: Bitcoin’s Technology Could Help Regulate Marijuana Sales

According to IBM, bitcoin’s technology could help regulate marijuana sales in British Columbia. That’s bad news for the black market but great news for anyone who wants to know the details of how their weed came to be.

“This type of transparency would bring a new level of visibility and control to the provincial regulators and provide assurance to the multitude of cautious stakeholders regarding the way the management of a cannabis supply chain is rolled out within British Columbia,” IBM said.

Will the B.C. government be the first to use IBM’s blockchain idea to track cannabis sales made in the province? We’ll know by July 2018, which is when the Canadian government plans to legalize cannabis sales.

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Nevada Marijuana Sales Beat Projections by $5 Million a Month

By Rick Schettino
NOV 21, 2017

The state of Nevada had projected that its new recreational cannabis market would yield $50 million in additional tax revenue during its first 12 months. They’re on pace to beat that number handily.

The Las Vegas Review-Journal runs the numbers from the Nevada Department of Taxation to find that far more legal cannabis is being sold — and taxed — than the state had anticipated. For the month of September, Nevada dispensaries beat the state’s sales projections by more than $5 million, netting $27 million in sales for the month.

Recreational cannabis became legal in Nevada on July 1, 2017.

July and August also beat projections, with the month of August seeing $33 million in cannabis sales, and July pulling $27.7 million.

Nevada essentially taxes cannabis three times, with a 15% excise tax on wholesale transactions, the standard 8.1% Nevada sales tax, and an additional 10% cannabis retail sales excise tax.

Patients who buy cannabis in Nevada with a medical ID card are not subject to the 10% excise tax.

The taxes collected cover the local government’s cost of regulating the industry, with the remaining funds going to the state’s public education fund.

At the current pace, recreational-use cannabis sales will total more than $350 million in Nevada’s first year in the market.

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California Issues Commercial Regulations For Cannabis Businesses

By Rick Schettino
NOV 21, 2017

In anticipation of the January 1st “green rush” bonanza of California officially adopting adult recreational use of marijuana, the California Bureau of Cannabis Control has issued 278 pages of rules and regulations governing its sale. In a November 16 release, the bureau announced its guidelines that will combine medicinal sales and recreational sales under one regulatory framework.

These guidelines are just an interim, emergency first set of rules for businesses who intend to begin operation on January 1, 2018. Licenses that any business receives will only be valid for 120 days, in hopes of a permanent framework being prepared in the early months of 2018.

“Now, it’s going to go from the gray areas to the very black and white,” San Diego attorney Michael Cindrich told KUSA. “If you have a state license, you’re legal. If you don’t have a state license, you’re illegal.”

Notably, dispensaries are required to be located at least 600 feet from a school under the new rules. Dispensaries cannot remain open past 10 p.m. and must have 24-hour video surveillance.

The regulations have consumer ramifications as well. Serving sizes cannot exceed more than 10 mg of THC, and products cannot be manufactured in the shape of animals, fruits, or other shapes that might appeal to children.

The big snag is the requirement that dispensaries receive a legal permit from local authorities before they can apply for a state permit. Most localities, including Los Angeles and San Francisco, will not have their permit process in place by January 1.

The California cannabis market is currently valued at about $7 billion.

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New Research Suggests Cannabis Could Help Heart Failure Patients

Doctors expected that cannabis use would pose a risk for heart failure patients, but found that the opposite was true. They also found that cannabis users were less likely to die in the hospital.

A research team has made the discovery that cannabis may have benefits for those suffering from heart problems. At a recent meeting of the American Heart Association’s Scientific Sessions, Dr. Oluwole Adegbala, medical resident at Englewood Hospital and Medical Center in New Jersey, presented the findings of an unpublished study on the link between cannabis use and heart failure. Previous research has suggested links between cannabis use and heart problems, and the research team fully expected to find evidence supporting claims that cannabis users were at greater risk of heart-related health problems.

Instead, the team was “surprised” to find that cannabis users were less likely to experience atrial fibrillation (A-fib), an irregularity of the heartbeat that can worsen the symptoms of heart failure, compared to non-users. Dr. Adegbala and his colleagues analyzed a database of over 6 million patients suffering from heart failure who were admitted to the hospital between 2007 and 2014. Around 23,000 of these patients reportedly used cannabis but were not considered dependent on the drug, and another 1,200 patients were considered dependent cannabis users, LiveScience reports.

The research team found that the non-dependent cannabis users were 18% less likely than non-users to experience A-fib, and were also 46% less likely to die in the hospital. The dependent cannabis users were 31% less likely to develop A-fib and 58% less likely to die in the hospital than non-users. Researchers adjusted their data to account for age, socioeconomic status, and use of other drugs, and discovered that their findings were still solid.

Dr. Adegbala told LiveScience that his team was not able to identify the exact reasons why cannabis might decrease the risk of A-fib or mortality for heart failure patients. Previous research in animals has found that high blood pressure and atherosclerosis, two risk factors for A-fib, can be reduced by activating cannabinoid receptors. Dr. Adegbala also noted that cannabidiol can reduce inflammation, which is another risk factor for A-fib. Despite their positive findings, the research team does not recommend that heart failure patients begin using cannabis as a treatment until further research can be conducted to support or refute the findings of this study.

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California Group Recommends State-Run Bank and Armored Cars To Solve Cannabis Banking Crisis

In an effort to help California’s marijuana businesses to enter the financial mainstream, California Treasurer John Chiang is calling for the state to study the idea of creating a state-run bank. This is one of several recommendations made by Chiang’s after a year of studying the matter. Chiang said he and the state attorney general’s office will start such a study soon.

Under current federal guidelines, in order to accept deposits from cannabis businesses, banks are required to certify that those businesses are not selling to minors, affiliated with organized crime or breaking a handful of other rules. This basically has the effect of keeping most banks out of the marijuana business.

Last year, after the passage of Proposition 64, which legalized recreational marijuana, Chiang created a working group of public officials, bankers and cannabis companies with the aim of coming up with solutions to address this problem and help cannabis businesses pay their taxes and open bank accounts.

Another of Chiang’s recommendations is to form a multistate group to lobby Congress to ease federal restrictions on cannabis. At a news conference held Tuesday announcing the recommendations, Chiang said that without Federal deregulation, “a definitive, bulletproof solution will remain elusive,” but that that is not an excuse for inaction.

Over the last year, Chiang’s group held public meetings around the state, hearing from cannabis companies, banks, and public officials about their concerns.

The group’s report, released Tuesday, makes four recommendations aimed at addressing the issue. Cannabis business owners called the recommendations useful but incremental at best.

The main recommendation, the creation of a public bank owned by the state of California, also offers an alternative to profit-driven Wall Street institutions.

Creating a state-run bank will not be easy. The potential cost to the state is high, and the plan is not guaranteed to solve all the problems the industry is facing.

Another of the group’s recommendations to help local agencies collect marijuana tax payments, and to reduce the risks involved in transporting tax payments in cash, is that the state hire armored car services to pick up tax payments from businesses. The cash could then be deposited at banks on behalf of the state rather than cannabis businesses.

Chief executive of Oakland’s Dark Heart Nursery, Dan Grace, said being able to pay taxes without hauling cash to government offices would be helpful, but not a complete solution. “My payments to the government are at most one-quarter of my monthly payments, so that still leaves everything else. It still doesn’t solve the issue in a meaningful way,” Grace said.

The report also suggests the creation of a coalition made up of government agencies in states where marijuana is legal. The goal of the coalition would be to empower cannabis-legal states speak with one voice in Washington. Whether or not it can happen or if it would actually make a difference remains to be seen.

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MJ Freeway Breakdowns and the Future of Seed-To-Sale Software

2017 was a year of disappointment for MJ Freeway. The seed-to-sale trailblazer finds itself dealing with frequent outages and dangerous data breaches that lead to increasingly dissatisfied customers and contract cancellations.

Recently, Nevada state announced that they will be parting ways with the company, only 18 months into their 5-year contract. This decision came after a period filled with controversy for MJF, and the press is already speculating about what it all means for MJ’s future.

MJ Freeway pioneered in the seed-to-sale software market. The company launched the first service back in 2010. Their innovation became a standard for the newborn legal cannabis industry and competitors have started to emerge.

Software as a Service (SaaS) specialized for the cannabis industry offers a powerful ally for retailers, who have to undergo strict regulatory audits. “Seed-to-sale reporting is an important step for bringing legitimacy to the nascent cannabis industry, as well as helping businesses navigate the often byzantine regulations on a state-by-state basis,” said Jeremy Berke, a columnist for Business Insider.

MJ Freeway still remains the biggest player in the space, owning more than 40% of the market. Their software is designed to be compliant with every state’s regulatory agency, providing data for every aspect of the cultivation and sale processes. Therefore, the system tracks data at all points in the cannabis supply chain, distribution, retail, or wholesale. That’s a mountain of data that’s hard to handle. As the industry is growing, so is pressure from local authorities, who want the software to be not only robust but reliable.

Outages, Data Breaches, and Breakdowns

Problems for MJ Freeway began in January 2017 when their servers were hacked, leading to a major cash of the PoS systems. In June, a source code leak led to a second security breach that drew a lot of attention from social media and the press. Connor Penhale, CEO of Compliant Cannabis said: “Once that risk is there, you’ve got a threat. Based on the track record that MJ Freeway has – do I feel confident that they can handle this one more big thing that they have on their plate?”

The company’s CEO and COO asked for support during this difficult time for the company. A video statement was released in which Amy Poisnett, MJF’s CEO, explained the technical nature of the problems. Jessica Billingsley, COO of MJ Freeway reminded: “What we need to do is to work to transition our existing legacy customers to our new platform because it’s a much-improved product and not as susceptible to this type of issue. It is not an exaggeration to say that we have spent more on security in a quarter than most of our competitors’ gross in a quarter.”

MJ Freeway and the Washington Cannabis Program Controversy

Despite MJ Freeway’s reassurances, the hard part might not be over yet. MJ Freeway’s Washington cannabis program, Leaf Data Systems was set to go live on November 1st. However, the state announced in the previous week that it will be postponed until January 2018.

This setback caused the press speculate even more on the future of the seed to sale giant. Spokane’s Spokesman-Review stated that the delay was a “Database Detour,” while Ganjapreneuer labeled the Washington delay a “Cannabis Armageddon Seed to Sale Halloween Scare.” David Busby’s Washington-based compliance software provider WeedTraQR predicted in a July blog that “Leaf Data system is barely ready for prime time… we’re predicting disaster.”

Currently, the state is trying to cut a deal with BiotrakTHC, who are reportedly reluctant to undertake the project after the involvement of MJF. So, in order to avoid further abuse or diversion to out-of-state markets, Brian Smith, spokesman for the Washington State Liquor and Cannabis Board (LCB) stated, “We’re very pleased with MJ freeway and the work that they’re doing.” Whether he means it or not remains to be seen.

Putting it All Back Together: The Future of MJ Freeway

MJF has a mountain to climb, as it has to deal with internal issues as well as repairing their reputation. Amy Poisnett said: “We understand our clients’ frustration and we apologize for the inconveniences.”

On a more defiant tone, J. Billingsley further added, “We’re not in this business for short-term wins. While we’ve been first to market, we’ve also been first to stumble… We literally invented seed-to-sale software, patented it. And all we do is to strive to do the right thing for our clients, to be part of the solution and to show the industry that we care.”

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‘A mad green rush’: As marijuana booms, analysts still hazy on impact of Canadian legalization on costs

With less than nine months left before recreational cannabis becomes legal in Canada, analysts and investors are still unclear who the big winners and losers will be

Producer margins could start to shrink as provinces start to purchase pot wholesale.Trevor Hagan/Bloomberg

If there’s one thing that’s still hazy in Canada’s nascent marijuana market, it’s how wide the margins are on that dime bag.

With less than nine months left before recreational cannabis becomes legal in the country, analysts and investors are still unclear who the big winners and losers will be. Some publicly traded pot companies don’t report how much a gram of dried bud costs them to make and if they do, the numbers aren’t uniformly calculated. Moreover, producer margins could start to shrink as provinces start to purchase pot wholesale.

Selling prices “will certainly cut in half perhaps from what they are now, and cost of production will matter,” said Mike Gorenstein, chief executive officer of Toronto-based Cronos Group Inc. “It’s not going to be 80 or 90 per cent margins forever.”

The pending margin squeeze comes as investor optimism over recreational sales has sent valuations soaring. Canopy Growth Corp., the country’s first marijuana unicorn with a market cap of more than $3 billion (US$2.36 billion), has seen its share price rise more than 80 per cent in the past 12 months, while Aurora Cannabis Inc. more than doubled. MedReleaf Corp. is up more than 90 per cent since its June debut.

Medical marijuana is currently sold direct to consumers for about $7 to $12 a gram, depending on quality. Prices for recreational pot could probably drop to $4.50 to $5 as provinces such as Ontario and Alberta plan to purchase marijuana wholesale, said Jason Zandberg, an analyst with PI Financial in Vancouver.


What the price drop will do to margins is nebulous because there isn’t an industry standard for reporting production costs, said Vahan Ajamian, an analyst at Beacon Securities Ltd. in Toronto. For example, it’s difficult to determine whether Canopy Growth’s reported costs of $2.78 a gram are being calculated the same way as MedReleaf’s $1.46.

Companies will probably disclose even less information about their costs of production in the coming months as producers competing for supply contracts will want to maintain a competitive edge, Zandberg of PI Financial said. It’s difficult to look at an earnings statement and try to extrapolate which companies will be successful in five years when looking at cash flow, earnings and price-to-earnings ratios, he said.

Some producers are focusing on lowering costs in order to help maintain robust margins.

Leamington, Ontario-based Aphria Inc.’s cash costs per gram were 95 Canadian cents last quarter and further cost efficiencies are pending so the company will be “in the driver’s seat” in terms of lowering the selling price without sacrificing margins, CEO Vic Neufeld said in an interview.

Companies are also looking to geographic diversity to make up for price declines in Canada.


“If a particular province sets wholesale prices too low, that’s OK, we have options,” said Aurora Cannabis Executive Vice President Cam Battley, noting global demand exceeds supply and the company owns a medical distributor in the European Union and is paid a premium for its products in Germany. “We’re in a sense inoculated against anything we don’t like.”

Canopy Growth expects provinces to purchase bulk products at a price “pretty close” to the current average in the medical market, said CEO Bruce Linton. While there will be some short-term pressure, the company has multiple markets, including medical and international, and is focused on different forms of marijuana that can eventually be sold at a higher margin, such as infused beverages, he said.

“This is a transitional thing,” Linton said by phone. “Over time, we can maintain our margins creating evolved products.”

Large producers that have established and expanded their operations to lower their costs will continue to do well along with smaller craft growers that can sell their products at a higher price, Cronos Group’s Gorenstein said. Companies that are still trying to raise capital to expand their operations may have a tough time competing. There will come a point when supply meets demand, and “there will be a very rapid price compression,” he said.

If margins shrink, companies that will be successful will need to make up the difference on volumes, said Chris Damas, editor of the BCMI Report in Barrie, Ontario.

“It really is a mad green rush,” Damas said.

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Corona Invests In The Marijuana Green Rush

Constellation brands, which brews Corona beer, made headlines today, as it becomes the first major wine, beer and spirits company to get in on the Green Rush.


Talk about getting ‘twisted.’

For the first time ever, a major player in the wine, beer and spirits industry is set to link up with the rapidly expanding cannabis market, as the company that brews the popular Mexican brand beer Corona has just claimed its own stake in the marijuana green rush.

Two Worlds Collide

Constellation Brands, which also distills Svedka vodka, just invested a whopping $191 million in the Canadian-based cannabis company Canopy Growth Corporation.

The chunk of change is good for a 10 percent stake in the marijuana corporation, but the deal comes with an option for Constellation to purchase an additional ownership interest in Canopy in the future.

Since the acquisition, Constellation shares increased almost one percent during premarket trading.

The move is viewed as a risk by some, considering cannabis is still illegal on a federal scale. Constellation remains the only alcohol-business to take said risk, but chief executive Rob Sands told the Wall Street Journal that it’s a calculated move and believes he now has a leg up on his competition.

“We’re obviously trying to get first-mover advantage,” Sands said.

Sands also added that he thinks it’s only a matter of time before cannabis is legalized on a federal level.

”We think that it’s highly likely, given what’s happened at the state level,” Sands said.

While just eight states (AlaskaCaliforniaColoradoMaineMassachusettsNevadaOregonWashington) and the District of Columbia have legalized recreational cannabis, there are 22 other states that have legalized medical marijuana, and that number is expected to grow. Canopy Growth happens to be the biggest licensed producer of medical marijuana in Canada, with a valuation of C$2.2 billion.

Canada is also set to legalize recreational cannabis by July 18, which bodes well for the Canada-based company. Edibles and cannabis-infused beverages are projected to be legalized the following year, which would seemingly set up a large payout for Constellation.

Corona Invests In The Marijuana Green Rush

Despite cannabis’ increasing legality in the United States, Constellation says it doesn’t anticipate selling its products in the U.S. until the plant is legalized on both a state and federal level.

Regardless of U.S. policy, there is still significant profitability to be had in Canada alone.

Many pre-existing drug companies currently utilize the plant in their medications, and a Canadian index of marijuana stocks, calculated by research house Canaccord Genuity, indicates cannabis stocks have risen as much as 36 percent over the past month.

According to analysts, a short-term option for Constellation could be developing non-alcoholic, cannabis-infused beverages to be sold only in Canada upon legalization. It has been estimated that this untapped market alone could be worth around $5- $10 billion.

Eight Capital analyst Daniel Pearlstein believes the investment will have a significant impact on a variety of industries, including alcohol, tobacco and pharmaceutical companies.

“This move is a complete game changer, not only for Canopy but also for the entire industry,” Pearlstein said.

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Willie Nelson’s Cannabis Products Are About To Hit California

Weed is always on his mind.


At this point, it’s hard to know if Willie Nelson is more legendary for his music or for his love of weed. In truth, it’s probably both. But over the past few years, the aging folk music icon has been capitalizing on his status as a cannabis celebrity to market and sell ‘Willie’s Reserve,’ his signature brand of marijuana. And after successful rollouts in other weed-legal states, Willie Nelson’s cannabis products are about to hit California.

Willie Nelson’s Cannabis Products Will Debut In California Next Year

Singer-songwriter Willie Nelson started Willie’s Reserve in 2015. Building on a long career of singing about and advocating for marijuana use, Willie’s Reserve represents “a culmination of [Nelson’s] vision, and his whole life,” according to company spokesman Michael Bowman.

In 2016, Nelson opened shop in Washington, Colorado and Washington. And it wasn’t long until Willie’s Reserve started appearing on dispensary shelves in Oregon and Las Vegas.

Willie Nelson’s cannabis products offer more than just the folk singer’s signature weed strains. Willie’s Reserve products include edibles, vapes and accessories. And more stores are adding Willie’s products all the time.

But Willie’s Reserve, marketed to “music fans, cannabis connoisseurs & lovers of freedom,” is committed to their recreational user base. You won’t find Willie Nelson’s cannabis products in states that have only legalized medical cannabis.

Instead, the company holds off until recreational sales are legal to make its move.

And of course, the largest weed market in the United States, California, will fully legalize the sale of recreational cannabis products starting in January 2018.

Hence, the subtle announcement on the company’s official Instagram page: “California coming soon.”

Willie Nelson’s Cannabis Products, Willies Reserve, Could Make The Singer Millions

Willie Nelson’s Cannabis Products Are About To Hit California

Recreational weed sales continue to shatter records as the industry marches steadily toward its projected $20 billion by 2020 milestone.

In Colorado, for example, recreational sales topped $1 billion in just the first 10 months of 2016. That’s after a 2015 that saw the state sell just under $1 billion worth of cannabis products.

And market projections in California are even more jaw-dropping.

The Golden State voted to legalize recreational cannabis in 2016, with parts of the law allowing everything but the sale of recreational weed taking effect in 2017.

With full legalization, including selling to anyone over 21, about to hit California on January 1, 2018, market analysts are predicting the marijuana industry in California will skyrocket to $5 billion.

Expanding Willie’s Reserve to California means that Willie Nelson’s cannabis products could easily make the singer millions of dollars.

Willie’s stash, of course, already has some serious brand awareness. And for cannabis connoisseurs who value the source of their flower, Nelson partners with independent and local growers to offer customers a top-tier experience.

Willie’s Reserve, like the man himself, is “trailblazing marijuana products celebrating Willies’ love of cannabis and the culture surrounding it.”

So if you’re a Californian who’s fan of Willie, keep an eye out for Willie Nelson’s cannabis products. They go on sale in California this January.

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